FLO was asked to design the UX for a novel proton beam radiation therapy system. Starting with treatment planning, right through the control room and delivery in the treatment room, our focus was to optimise both the physical flow in the treatment area as well as the flow in the collaboration process. Our involvement encompassed requirements definition all the way to SW implementation and testing.
This was a project where we could apply all of our competences and where we had to call on our extensive experience to work in a complex and international project setting.
We created a UI concept for the managed workflow that dynamically shows all relevant information at the right place, and that has a strong focus on team collaboration.
This was deployed over the various touchpoints within a consistent adaptive interaction model and house style.
FLO was asked to design the UX for a novel proton beam radiation therapy system. Starting with treatment planning, right through the control room and delivery in the treatment room, our focus was to optimise both the physical flow in the treatment area as well as the flow in the collaboration process. Our involvement encompassed requirements definition all the way to SW implementation and testing.
This was a project where we could apply all of our competences and where we had to call on our extensive experience to work in a complex and international project setting.
We created a UI concept for the managed workflow that dynamically shows all relevant information at the right place, and that has a strong focus on team collaboration.
This was deployed over the various touchpoints within a consistent adaptive interaction model and house style.
FLO was asked to design the UX for a novel proton beam radiation therapy system. Starting with treatment planning, right through the control room and delivery in the treatment room, our focus was to optimise both the physical flow in the treatment area as well as the flow in the collaboration process. Our involvement encompassed requirements definition all the way to SW implementation and testing.
This was a project where we could apply all of our competences and where we had to call on our extensive experience to work in a complex and international project setting.
We created a UI concept for the managed workflow that dynamically shows all relevant information at the right place, and that has a strong focus on team collaboration.
This was deployed over the various touchpoints within a consistent adaptive interaction model and house style.
AVO
UK / NL / US / CH
Medical
2014 / 24 months
Context
AVO is a new star in the proton therapy world, with the technology of CERN and clinical expertise from Massachusetts General Hospital they want to revolutionalize the market by offering a compact, affordable and useable proposition.
Our analysis gave us detailed insight into the role of each user of the system, so we could define a coherent and co-ordinated suite of applications that facilitated effective and efficient workflow. In addition, a strong identity and an accessible interaction model meant that we could be flexible across multiple applications and typically separate areas of practice.
Impact
FLO cooperated extensively with ICT automation in this project. Massachusetts General Hospital helped us to acquire subject knowledge, and with our study of clinical users. CERN provided the beam accelerator.
Our approach with user experience flow helped the development team keep the helicopter view during sprint development. The UX became a strong market differentiator used in the AVO sales process, which enhances AVO’s proposition around safety and effectiveness, and facilitates exciting new clinical practices, such as adaptive therapy.
“... “When developing a medical device, it is easy to overlook or undervalue the importance of the user experience.
Working with FLO Interactive, we were able to arrive at a design that enhanced the potential use of the device, not just solidifying safety and efficiency, but actually advancing the clinical value of the system itself.
FLO brought a level of experience and creativity regarding design that simply outstripped anything we could provide internally, inspiring and advancing the development of the clinical application of our system.” ...”
John Wolfgang
Resident physicist at Massachussets General Hospital
Project Team
Interface design
User experience
Human Factors for Medical Devices (IEC62366)
touchpoint orchestration
visual identity
UI requirements (Jama)
This was a fascinating journey into a medical domain with renowned players. It required all the disciplines in house and it was a unique opportunity to demonstrate that this small design agency can make a difference.
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