Forcare is generally accepted as one of the industry leaders in healthcare interoperability. They seek to challenge the industry with an innovative vision of the information highway between hospitals.
We developed the concept according to Lean, articulating the key elements of the proposition instead of being led by technology.
The result was an interactive UX walkthrough video, on display at the booth of the HIMSS 2018 medical trade show in Las Vegas.
Market feedback showed a very positive response from IT level and board level.
Forcare is generally accepted as one of the industry leaders in healthcare interoperability. They seek to challenge the industry with an innovative vision of the information highway between hospitals.
We developed the concept according to Lean, articulating the key elements of the proposition instead of being led by technology.
The result was an interactive UX walkthrough video, on display at the booth of the HIMSS 2018 medical trade show in Las Vegas.
Market feedback showed a very positive response from IT level and board level.
Forcare is generally accepted as one of the industry leaders in healthcare interoperability. They seek to challenge the industry with an innovative vision of the information highway between hospitals.
We developed the concept according to Lean, articulating the key elements of the proposition instead of being led by technology.
The result was an interactive UX walkthrough video, on display at the booth of the HIMSS 2018 medical trade show in Las Vegas.
Market feedback showed a very positive response from IT level and board level.
Forcare
Netherlands
Healthcare
2017 / 3 months
Context
Interoperability standards are hard to understand for clinicians and hospital decision makers, not an enticing topic. We focused on the customer journey of the IT manager. If we make him shine and become a respected partner of the board, he will become our ambassador.
In a minimalistic, though highly animated presentation style, we were able to communicate the end-to-end experience and explain the proposition.
The strategy is now being rolled out by Forcare. It will have deep impact on the product roadmap, marketing, and business processes of Forcare.
“Together with a group of highly experienced professionals, FLO interactive helped us to seriously question a number of beliefs. Beliefs within our industry. Beliefs within our company. Beliefs that we shared.
Instead of taking a linear approach, with FLO interactive we took a few steps back to elaborate and communicate a vision that sets a new standard for healthcare interoperability.
Presented as a concept demonstration at the industry’s most important exhibition (HIMSS) we truly impressed our existing customers, potential new partners and last but not least: a new client base.”
Mark Sinke and Frank Laarakker
CTO and Director Product Management
Project Team
workflow analysis
experience flows
product proposition
Concept
Animated storyboard
Everything was agile in this project, and all of that in a very short time frame. The intense collaboration with our client - almost ping pong - was constructive and rewarding. They were open for Design Thinking in a technical domain, and that worked out well.
We would love to hear about your project, let's have a cup of coffee and connect.